Those who follow me on LinkedIn, Facebook, and Instagram may have noticed that I am running a Bra Drive for the month of August. Basically, I am collecting bras, and, hopefully, inspiring others to do the same for The Bra Recyclers. Their mission focuses both on sustainability – eliminating some textiles that would otherwise wind up in landfills – and humanity – supplying women who are in transition from domestic violence and human trafficking with a basic item that is so important to their survival.
A friend asked me, “Why are you doing that?” meaning the bra drive. The answer for me was simple and automatic. Because I want to help Elaine Birks-Mitchell, CEO & CSO, and her company, which helps women who are transitioning from domestic violence and human trafficking. Obvious. What was less immediately obvious to me, is that having a bra drive fits in perfectly with the Why for my business. If you have not watched the Simon Sinek TED talk about the Why, here is the link, https://www.youtube.com/watch?v=qp0HIF3SfI4. This concept was transformational for me years ago when I first watched the talk, and it has been in my thoughts ever since.
Even my husband, Steve Thompson, who is a massage therapist and self-admittedly NOT a marketing or business guy said, “People don’t buy what you do, they buy why you do it.”
I am a coach. Coaches enjoy supporting people to find their individual path to success. As a coach, I support others in the search for their Why and how it co-exists with their business. For me, the simple question “why are you doing that?” led to the creation of my mission statement.
Many clients of mine have struggled with the balance between their passion and making money. The secret is, you can do both. If you have a “non-profit” heart, as one MBT client said of me, you can find ways to support people and also pay your bills. My business strategy is to gain 80% of my income from clients who are able to pay the full rates for my services, and 20% from non-profit businesses or those who work for non-profits. For them, I have a discounted rate. (To see a few of the packages I offer, please take a look at the page on my web site here). I also plan to work 10% of my time with individuals on a pro-bono basis. Not faulty math, I tend to give 110% at work. Truthfully, I have an Excel spreadsheet that maps out the hours I work and the types of clients so that I can meet my goals. I also create SMART (Specific Measurable Attainable Relative Time-driven) goals so that I know when I have succeeded.
How about you? If you are looking for how your Why impacts your business, take these steps.
- Take a few days to think about and keep track of what motivates you. Where is your passion? What is your Why?
- Once you are clear about your passion, ask yourself how your current work world fits into your vision of the Why. How does what you do follow from why you do it?
- Think about your brand as a mission statement. Take a look at the MBT More Business Today mission statement above for help. Write your own mission statement.
- What are your goals now and what actions do you need to take to achieve them?
If you still need help, why not donate a bra and take advantage of the $100 coupon? We can find a package that fits your needs. Just e-mail me at firstname.lastname@example.org to discuss further. Remember, my mission is to help you!