Strategy + Action = Success? What’s Missing from Your Recipe?

chef making fresh pastry on table in bakery


Clients often ask, “What are the steps to bring in new business?” Or, “Tell me what I need to say to get my team to trust me so they will be more productive.” Or, “What do I need to do to make my new business a success?” There are many recipes for success, and some of the elements are essential. The biggest factor is starting with your purpose. Not just what you are trying to achieve; why is it important for you to achieve it?

Most business people have seen Simon Sinek’s TEDx Talk about knowing your why. It is actually called, “How Great Leaders Inspire Action.” The concept can be applied to multiple situations within and outside of business. Your employees and clients need to understand and see your “why” in order to work with you, and, I discovered, so do your children, friends, and spouse. You need to understand your purpose prior to trying to articulate it to others. In fact, you probably are communicating your purpose through your actions. Others may already know what it is.

So, let’s start with you first, as we often do in the client wisdom blog. Clients continually teach me the importance of authenticity in every aspect of life and business. Work to understand yourself. It is work, and it brings peace and clarity the more you do it. Take the time to listen to your thoughts. Who do you want to be each day in the world? What are your values? What is your purpose in starting a new business?

I have a great, wise friend who states clearly on her web site her passion for supporting leaders to have fearless conversations. She knows her purpose and clearly articulates it. Supporting leadership in conversation is the reason she opened the doors to her business.

As I delved into my own purpose, I started by writing down my own values. For me, I am motivated by supporting others to reach their goals. Each self-assessment I took over the years pointed in the same direction: people-person, coach, entrepreneur, intuition, idea-person. Every single assessment funnels the results in the same and related ways.

My purpose in starting my business is to make a living supporting individuals and organizations to succeed through mindfully building belonging into their businesses.

Mary Balistreri, The Mindful Business Coach

How about you? As the title of this article states, strategy plus action may be the recipe for success if the journey and the results of the journey satisfy your purpose.

Equally important before you develop your strategy is to define success for you and your business or leadership role. Success can be different things to different people. Think about what success looks like to you and then compare that image to your purpose. Do they match up?

Know yourself, define success for you, and then develop your strategy. Your values help you understand what you want to achieve and your strategy dictates the tactics you will use to succeed. For instance, if your values tell you that your family is the most important part of your life, then a tactic that keeps you away from them most of the year would not be the right one for you. You may achieve the goal, but will you be happy?

For more information contact Mary Balistreri, The Mindful Business Coach at

Published by Mary Balistreri

Mary Balistreri offers a variety of coaching and professional development services to individuals and organizations focused on harnessing strengths to develop more business. Mary’s approach is goal driven, focusing on measurable results and developing actionable plans to move past obstacles that hold individuals, teams, and organizations back from executing on the plan. Mary offers expertise in business development, team building, and leadership development coupled with strategies to improve conversational and emotional intelligence to support clients moving toward their goals and aspirations.

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