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My first year in business, I decided August presented nothing, nada, nil in terms of opportunity, growth, and, sometimes, even work. I was surprised by the number of clients, potential clients, boards, and organizations that normally offered networking events that took the month off. Like a second December.
What do you notice? Clients often express frustration over this time of year. They are trying to push business relationships forward. They are following the crumbs potential clients dropped about potential projects that lead to actual work. Then the clients disappear.
A vacation of one week easily becomes unavailability the entire month. The first week, their contacts work feverishly to complete as many tasks as possible, pass off some work to their team, and physically clean up their desks.
The second week they vacation. They might pick up the phone for their own big clients or a colleague who needs support with a project they took over. But your e-mails remain unanswered, buried under the loads of junk awaiting them on their return to the office.
On their return, they are swamped with catch up and new challenges. Finally the last week, exhaustion creeps back in and they tell you they need a vacation! Right?
Returning to my original conclusion about August offering zero opportunities, I was wrong. First, the very next year, my second year in business, my August brought me the largest amount of opportunity and work I ever had up to that point. By opportunity, I mean the kinds of things where I met people to discuss work, put together proposals for new work, or talked to current clients about extending work.
For my job as a business and leadership coach, predicting a busy season or lull is tough. Sometimes success seems to be at the whim of the wind might, blowing this way and that.
Secondly, I realized a lull might present itself at anytime of the year. August was not the culprit.
Finally, I discovered ways to be productive during lulls and during busy times. Both skills are critical to running a team and a business. This blog is about the lulls.
You are probably exhausted, with it being August and all. So, I decided to help you out by putting together a numbered of list for tips on how to stay productive during a forced pause in business.
- Work on strategy. Blocking off several hours on the calendar to create a business or team strategy is tough to do. The day-to-day urgency of life at work takes precedent, whether it really should or not. Take a good look at your calendar and isolate strategy time for yourself. Consider that time off-limits. You will be happy to see the progress you made.
- Streamline by developing more efficient processes. As noted above, downtime is perfect for projects requiring deep thinking. These non-urgent but important tasks continually are moved to the bottom of the list. Spend the time in the most valuable way – making more time. You can do that by assessing the current ways of doing things. How many people need to touch a project before it is complete. Is there a more efficient path to take while retaining the same level of quality? Now is the time to find out.
- Work through your prospect list and determine where to spend your business development time. Once the conference and networking season slows down, remembering who you met can be difficult, impossible even. Did you write any notes for yourself on the back of business cards? Take the slow times to sit with your list, a cup of coffee, and maybe a teammate, and think about the possibilities. Which ones show real promise meaning they need your skills or products? Which ones make the decisions about whether to buy from you? Where have the seeds you planted taken root? Which relationships are the strongest? Now, what are the next steps?
- Evaluate your client list. Similar to your prospect list, your customer list changes over time. Some relationships grow stronger. Some contacts have cooled. Which ones show the greatest potential for growth? As you assess the situations, think about the future. What are the next steps in each relationship. Deciding not to take action at all is also a step.
- Spend time with your team. No reason to explain, right? Host an outing. Take people out to lunch and learn more about them.
- Give yourself a break. A respite during a lull is a great use of your time. Decompress. Enjoy life. Take a half day after working on steps one through five. What do you love do to best? Do that!
All of you wise readers out there very likely have your own ways of dealing with down times. What does productivity mean to you?
Tune in next time, in two weeks, to read about how to stay productive on developing business and your team during the peak, busy times.
If you read those tips above and wonder where to begin, think about exploring the world of journaling? We are forming our next cohort – in October. Check it out. Make an appointment to talk about it with me or look at the Classes page for more information.



