Rediscover the Joy of the Coffee Meeting

©The MBT Blog published by MBT More Business Today LLC

I love coffee. I love all kinds of coffee; fancy coffee drinks, straight up caffeine-filled coffee, a bit of café au lait in New Orleans, a pumpkin spice latte both hot and cold. The drink in the picture is a very special café tiramisu drink – no alcohol used but great use of a martini glass. Coffee is cozy and happy and comfortable for me. I also enjoy sitting down and talking with people. All kinds of people, some, I know this sounds crazy, who do not enjoy coffee still meet up with me for a sip – usually of tea or smoothie. It brings us closer together, helps us establish and expand relationships. It is like dating, but for business.

Coming off a solid few weeks of networking, I felt a faint aversion to coffee meetings begin to develop. These are the important next steps that must be taken to bring in new business. How can someone buy your services or refer business to you if they do not know, trust, and like you. The one-on-one meetings are essential. Yet, fatigue had set in. I needed to find a way to power through the thoughts in my head telling me to lie down with a warm blanket.

Once I arrived at the meetings though, I enjoyed the ritual as usual. It seemed the leaving-the-house part of things was weighing on me. They, whoever they are, say too much of anything is not good for you. Yet, how will I plant the seeds for future business if I sit at home? I need to be out there, right?

Then I reflected on the conversations coffee created in the past few weeks. I let myself feel the excitement of learning a new thing. I learn something from each person I meet. I wondered at the life experiences of my table companions – the part of their life experience they shared with me on that particular day. I marveled at the differences and the similarities we uncovered together. I loved each one of those meetings.

What’s old is new! The epiphany surfaced or re-surfaced. I do so like green eggs and ham, or, in this case, meeting and connecting over coffee.

“Yes, but how does all this caffeine intake impact your business?” you may ask. I may reply, in fact, I will reply, “greatly and for the better.” Looking back at my notes, I remembered the follow up I had yet to do. This is an important step, I remembered through my mocha haze: do the follow up!

Those connections have connections and agreed to connect me. In all cases, I also agreed to connect these new connections. The connections are sure to grow from here, leading to many more associations.

I am a bit jazzed up on coffee, so I best write these tips down more clearly for all of you who are reading this.

1. Reflect on the meetings you had.
2. What did you learn about the person you met?
3. Look to your notes for information. What did you agree to do and what did they agree to do?
4. Make a list or just dive right in, but DO THE FOLLOW UP!
5. Especially make sure to make plans to reconnect and deepen the relationship.

And that, is how I rediscovered the joy of the coffee meeting.