THE CLIENT WISDOM BLOG PUBLISHED BY MBT MORE BUSINESS TODAY LLC
Our last blog focused on the need everyone has to tell their story and to be heard. This is universal. Listening to another person, whether to build a client relationship or to build a team, is a key skillset that rewards you with greater success. Listening to yourself is also key to understanding the needs of your team and your clients. Finding the hidden thought processes that keep you from realizing your potential is essential to your success.
When MBT More Business Today opened at the end of 2020, I categorized our services into three buckets: coaching, professional development training, and DEIB (Diversity, Equity, Inclusion, and Belonging). The lessons from 2021 revealed that DEIB is not a separate service, it is part of all the services. As a friend said to me at a recent networking event, “Inclusive leadership and business is not a separate thing. Inclusion is business!”
She was right. As I pondered the future of MBT, I decided our brand as The Mindful Business Coach is Building Belonging into Business.
Clients who seek out are services are looking for ways to succeed while staying true to their own values and needs. My clients needs to feel comfortable with how they interact with their clients, their prospects for business, and the teams they lead.
Think about this. The first step in running a business is to look inward. What do you have to offer that is of value to a customer? How do you want to conduct your business? What is important to you? What do you value?
The next step is to look outward. Who are your customers? What do your customers need to succeed? How does your offering meet their needs? Who do you need as a business owner or leader to service those needs?
When you ask yourself these questions, you create a circle of understanding. Understanding the people, including yourself, who contribute to the circle creates the arcs that connect the pieces.
There are a multitude of ways to gather the information that leads to understanding. Here are a few suggestions to try:
- Listen to yourself and to others.
- Talk to people.
- Ask questions.
How do you learn and understand? Feel free to comment below.